The next step on that path will be the inclusion of a digital wallet in the Android version of Brave, scheduled for this month, Eich said. Phone users will get it, but Brave doesn't have the necessary payment plumbing yet. "That takes a lot of the fear out of it."įor now, the system works only on Brave for personal computers.
"We're trying to align interests with a transparent fee schedule," Eich said.
In that phase, publishers will get 70 percent of the ad revenue, you'll get 15 percent and Brave will get 15 percent, Eich said. There, ads will appear on the websites you visit, not just in separate tabs. Later this year, Brave plans another phase in partnership with publishers. This first phase of Brave's ads is just between the advertisers and you. All the outside parties see is confirmation that people saw their ads. Publishers and advertisers don't know anything about you they aim for particular keywords that the browser can match internally. What's different about Brave's system is that all the targeting is done inside the browser. Advertisers are expected to spend $132.32 billion on US digital ads this year, according to tracking firm eMarketer. To be successful, Brave will not only have to attract a lot more people to use its browser and to embrace its ads, it'll also have to convince partners in the advertising and publishing industries that the complications of the technology are worth it. A respectable 5.5 million people use Brave each month, but that's a tiny fraction of the billion-plus who use the dominant web browser, Google's Chrome. "We think we can make advertising great," Brave co-founder and Chief Executive Brendan Eich said in an exclusive interview with CNET about the new phase of the company's business. And, in a few weeks, when Brave 1.0 arrives on personal computers, Brave will give those users 70 percent of the ad revenue. On Tuesday, it'll start offering anyone using the developer version of Brave the option of seeing privacy-respecting ads. Brave began its existence three years ago by blocking all ads by default.
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